Selling the profit; What does a Publicist do?

Today's Tip – Selling the profit; What does a Publicist do? -

A publicist’s main role is to be a liaison between their client and the media. Publicists are expected to create pr campaigns for their client that will promote their brand and make them more visible within their market. Your ideal publicist is one that will work one-on-one with their client to create a strong ideal union throughout a consistent focus for a client's entire campaign. This is done with buzz building in an effort to generate positive media attention for their client while also addressing any negative attention. “What makes my client press worthy?” That's the starting point.

There are two clients a Publicist can take on. A) The beginner client. They have no audience, no awareness towards their brand. This is a mixture of bringing awareness to a brand, and developing a brand name to push. Working with the client to create a voice that will connect with a wide range of marketable age groups. B) A client who already has a name brand awareness. In this situation a Publicist would help continue to grow that brand awareness, and keep their client's name in a good light.

What a Publicist rarely does is deal with bookings, though they will be known to help promote a show for a promoter/booking agent. Normally they will not talk directly to radio station program managers, or push a client in colleges. In situations like that, they hire other companies to take care of those things. A Publicist designs PR Campaigns, S.M.A.R.T. Goal-Setting skills with their client and brand awareness. They take care of contacting the necessary people who need to be handled to make this PR Campaigns go.

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Deadly Nights (Band)

Selling the profit; The First Four Years lasts a Lifetime

Today's Tip – Selling the profit; The First Four Years lasts a Lifetime -

In the first four years you need to make an impact on your audience. Keep in mind it takes, on average, ten years to make something happen. I, personally, believe it takes 1 full year of Networking, Marketing and Practicing, to become successful. Though, success doesn't mean a millionaire. As it has been stated, it takes about 10,000 hours to perfect your craft and become an expert. That goes for your skill in Networking, Marketing and your ability to Practice your craft, and the two aforementioned needs. Do you see a pattern with all these damn numbers?

That's right, it takes time. A whole lot time. But, time spent doing things incorrectly slow you down. In estimations, every moment you are doing it wrong, it takes about time and half to get back on track. That is why when practicing something it is wise to stop doing it if you are doing it wrong, and start over. Your mind, and body, will remember everything you do. Even if it is wrong, it will remember it that way. So don't waste your first four years thinking you know what you are doing. If you are new to the game, it means you know nothing. And that is not a bad thing.

The good news is that there are people out there already successful, already making it happen. There are even people who teach this information to you. Most schools give you an idea, some outside companies flood your mind with all the necessary information you need for your field. There are marketing companies out there that do this very thing. So, how to do it is more important than doing it? They are both as important. You need to be doing, but you need to be doing it correctly. You have three choices.

1) Start researching the path successful people took (in your field and others) then create S.M.A.R.T. Goals to find your way there.
          - This takes about 10 years and 10,000 hours to master.

2) Pay a person, or group of people, to help teach and guide you through your necessary needs to help you set goals, and why you are setting these goals.
           - This can be expensive, as all schools and teaching methods are. The advantage, it cuts your 10 years down to 5 years, and you'd still need 10,00 hours to master it. Why is it cut down? Because someone is guiding you and showing you the right way. You are cutting out the fail time, search time, and the “I know what I am doing (but you really don't) time.”.

3) Hire a firm to take care of all of the Networking and Marketing, while they teach you to practice all of the above.
            - This cuts your time down to 1 year, with still needing 10,000 hours to master. Reason? They are doing it for you, and showing you the way, but mostly because they are handling everything with pinpoint accuracy. This cost a pretty penny, but worth every cent. These are known as PR Companies, Marketing Firms, and even Publicists.

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www.MakeARightLeftHere.com
www.Facebook.com/Altayon

www.ChaseTheMusic.Net
www.Martyrd.com
www.TwitchTwitchProductions.com
www.Facebook.com/Outiside.Perception
www.SomethingPlanet.com
www.DanSorber.com
www.Facebook.com/OfficialAlanBaltesPage
Deadly Nights (Band)

Selling the profit; Getting your name out there

Today's Tip – Selling the profit; Getting your name out there -

In business there are only two ways to get your name out there. 1) Advertisement, and 2) Exposure! Then there is two other forms of marketing that people believe deeply in. A) Buy my stuff, and B) Free. People buying your stuff, as it is a great way to earn money, only comes when another person feels prompted to do so. Free, on the other hand is a great way to start building your marketability. Through sales a person can keep track to what is “going” (yourself can keep track of what is “coming”). You can also keep track of your free things as well.

Is it always important to take on sale routes? No. Not always. If you take on a sales route remember you are dealing with another form of market growth. Place your idea on a shelf and place a price tag on it. How many people will buy it just because they saw it? Take that same scenario and give your product away for free. How many people will take a free sample? People love free, and big businesses know this. That is why they do giveaways, AND, cut prices through sales for people to take more of their bi-product.

In success it is about getting your idea into people's hands. That is the most important thing in the world. Getting your name out there in the minds of millions. Once you get there you'll finally be able to come out with anything and people will buy into it. They will trust you are a worthy product to take note to. Use your strong motivational skills to Marketing your name with Advertisement and Exposure till every soul knows who and what you are about. Money earned will never grant you wealth. So, get your name out their to gain wealth in your name. Money will grow from there.

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www.MakeARightLeftHere.com
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www.ChaseTheMusic.Net
www.Martyrd.com
www.TwitchTwitchProductions.com
www.Facebook.com/Outiside.Perception
www.SomethingPlanet.com
www.DanSorber.com
www.Facebook.com/OfficialAlanBaltesPage
Deadly Nights (Band)

Perception is 9/10ths of the world; SWOT!

Today's Tip – Perception is 9/10ths of the world; SWOT!

Today is Friday. Unlike the other days of the week from this week this will be a brief how to. This is something that can be useful in every part of your life and business. It's called SWOT. It stands for; Strengths, Weakness's, Opportunity's and Threats. We are going to do a very detailed version of this soon but for now, to get your feet wet.

In a nutshell, this will help you with your marketing, for you, for your business, For anything BY identifying the following.

Strengths

Things you excel at, the positives. Things within your control. What do you do well? What resources do you have? What advantages do you have over your competition?

Weaknesses

Note the weaknesses within your business area or self. Weaknesses are factors that are within your control that keep you from obtaining what you want. Which areas might you improve? Shy, Introverted, boisterous... any of these things could be a weakness you need to address.

Opportunities

Opportunities assess the external things that represent the reason for your business to exist. These are external to your business and yourself. What opportunities exist in your world from which you want to benefit? This could be as simple as knowing the right people from your Networking.

Threats

These are external, things that could keep you fro achieving your goals as a company or a person. It could be a person. So and So hates you but would have to approve something you need to move forward.. that's a threat.

What this means

The two internals will help you deal with the two externals. Doing this will help you get a bigger picture of what you need to proceed forward with less surprises. It's particularly well suited to business, but can be utilized personally as well.

So stay tuned, two weeks from now we will be going over all of this in detail including some simple worksheets so that you too can learn the power of the force. I mean SWOT

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www.ChaseTheMusic.Net
www.Martyrd.com
www.TwitchTwitchProductions.com
www.Facebook.com/Outiside.Perception
www.SomethingPlanet.com
www.DanSorber.com
www.Facebook.com/OfficialAlanBaltesPage
Deadly Nights (Band)

Today's Tip – Perception is 9/10ths of the world; Mistakes can be fixed

02.23.12 Today's Tip – Perception is 9/10ths of the world; Mistakes can be fixed

We have gone over taking any kind of small steps before. All progress is progress, it does seem important to review this fact again, and again until it is redundant and repetitive. One step in the completely wrong direction still takes you further then you would have gone without taking a step at all. If nothing else you're moving. What happens though when it was a mistake that effects you or others around you in a bad way.

Lets say you do go the wrong way now what... Oops mistakes happen. If it involves someone else then acknowledge the mistake. Ignoring it won't help and makes you look silly. Ignoring the mistake just makes you look like a jerk. Everyone makes mistakes, jerks ignore them. Take responsibility for it. Don't get defense you screwed it up you fix it, or ask for help. This includes if its only effecting you. Don't blame others, own the error. This next is really important. Apologize, even if only to yourself two of the simplest words, “I'm sorry.” they are the hardest to say but carry great meaning. One you have done these things its time to fix the mistake.

There will be times when you can't, if you can though fix it. Better yet, have some ideas on how to fix it. If it is something that is unfixable but you are still trying to make amends you can ask them what you can do to make it up to them. If it only affected you then ask yourself what you can do to make it better. Don't forget to listen, remember all those active listening blogs we did, utilize them now so you know how to respond. Finally do what you say to fix the problem, doesn't matter if its for others or yourself once you decide what to do to correct the problem you need to follow through. Apologizing for not taking care of the issue that warranted the original apology falls back into the Jerk category.

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www.ChaseTheMusic.Net
www.Martyrd.com
www.TwitchTwitchProductions.com
www.Facebook.com/Outiside.Perception
www.SomethingPlanet.com
www.DanSorber.com
www.Facebook.com/OfficialAlanBaltesPage
Deadly Nights (Band)

Perception is 9/10ths of the world; Take a leap of faith without my permission

Today's Tip – Perception is 9/10ths of the world; Take a leap of faith without my permission

It seems to me people need permission to do things. They want to be told to do it, or signed off on or simply directed to do something. Whatever it may be. Is that what might be holding you back? Well Let me give it to you then. You have my permission, my partners too. Our kids, pets, and imaginary friends give you permission to do what you most want to. Assuming it's not illegal anyway, even then its not a deal breaker. We might give it, you never know it could be a moral imperative.

You don't need permission. You need to act. You don't need anything but to choose, and then act. Take that leap of faith like so many have before you and just step out over the abyss like Indy did and start walking. You can reach your own grail in that manner. Maybe you want riches, fame, fortune, a velociraptor no matter what it is you want from life you can achieve it using networking, marketing and practice. Overcome obstacles, stop being a wall to your own progress.

Most of all give yourself permission to try, give yourself permission to succeed. You will never find out if you can do something if you don't try in the first place. For example, I wanted to try getting pregnant, so far no luck, but I keep trying anyway. Besides having someone else to help around the house, I would be very rich after the media circus had its way “A Miracle— Man gives Birth, Fist Time EVER!” It hasn't happened yet though, I haven't given up hope though so I keep trying, maybe someday :)

Have some faith in yourself in your abilities and others will follow suit. Humans as a rule like to be led, they like being told what to do. It's a natural born instinct in most so use that to your advantage, be the teller, the rule maker the king of all you survey. Most of all, be you!

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www.ChaseTheMusic.Net
www.Martyrd.com
www.TwitchTwitchProductions.com
www.Facebook.com/Outiside.Perception
www.SomethingPlanet.com
www.DanSorber.com
www.Facebook.com/OfficialAlanBaltesPage
Deadly Nights (Band)

Perception is 9/10ths of the world; How can they? Better yet, How can you?!

Today's Tip – Perception is 9/10ths of the world; How can they? Better yet, How can you?! -

Hard things happen in life, bad things, evil things. Life in all its grand scope sometimes hands you a big steaming pile of crap, it's what you do with it that counts. Many of the people we look to as role models have had a rough time of it. That's why they get held up as example of how one can overcome ones obstacles and achieve greatness.

JK Rowling - Harry Potter anyone? Depression, anxiety, fear all this and more. She did it. She has more money then she can use and donates about half to help others.

Rosa Parks - Talk about adversity. Tired of not being held back because of her skin tone, she took the smallest step, that had the biggest impact. Think about that, she sat down and the United States changed.

Rick Allen - One armed drummer? Really.. one arm? He overcame, because he chose to.

Ray Charles - Blind, and better than everyone.

Natalie Du Toit - Natalie is a swimmer with only one leg. Winner of four gold medals at the 2004 Olympics and later on qualified for the 2008 Olympics.

Whats stopping you? What's keeping you from taking that one small step to head you on the path to the greatness within yourself? I'm betting it's nothing but yourself. No one can stop you from striving for more except for you. Maybe you need to be pushed a bit, prodded some or given a swift kick from time to time but in the end it all comes down to what you are willing to do to achieve your goals. So what are you willing to do? Lose and arm or a leg, become so depressed your convinced your kids going to die, become blind? Sometimes its so very simple, like sitting down when everything you know, everything you have been taught and everyone tells you you cannot. Whats it going to be?

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www.MakeARightLeftHere.com
www.Facebook.com/Altayon

www.ChaseTheMusic.Net
www.Martyrd.com
www.TwitchTwitchProductions.com
www.Facebook.com/Outiside.Perception
www.SomethingPlanet.com
www.DanSorber.com
www.Facebook.com/OfficialAlanBaltesPage
Deadly Nights (Band)