Content vs Experience – Content Ratio to Experience

• BBR Productions Inc : Content vs Experience – Content Ratio to Experience

There is always something to say. In fact there will be moments that our considered time sensitive. Thoughts which only pertain to what is going on right now. In life a Brand might want to express a connection about real time events going on. How does this Brand keep pushing its Experience in the first year or two, when there are subject matters it wants to be a part of? This comes down to ratio. Rule of thumb is for every four moments of Experience pushed, one push of content is allowed.

In the infant stages of a Brand the experience is much more important. Pushing how that Brand is growing has more power over an audience than what ideas, material, bi-products, or 'things' are being sold. How that Brand is getting to the top, what they are doing, how they feel about it, when and where you were (more than where you are going to be), these pushes are the Experience. They represent the travel, the journey of the Brand growing a relationship.

Content can become the defining purpose of a Brand if it is pushed too hard over the experience. In the beginning when trying to connect to an audience. An audience can become familiar and attached to the material being pushed at them, that they are not truly connecting to the Brand in a relationship. People are in relationships because they enjoyed the original points of interest. When a relationship's dynamic changes slightly, or drastically, it can cause a rift in that connection.

PS... Can you find the monkey?

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Or Email : AskMe@BBRProductions.com
Visit our website : BBR Productions Inc

Social Media – Social in your media

• BBR Productions Inc : Social Media – Social in your media

Social Media begins with people on the other side of a computer screen. Those individuals writing about their personal lives, experiences, ideas, opinions, accomplishments, failures, or simply wanting to be heard. The term Social Media should stand for something more than promotion. It is a terminology that indicates its purpose within the title: Social Media. The world within a world. A place where a person from Spain could potentially interact with someone in America.

A powerful tool in Social Media is to actually be social. Connect with others by reaching out and interacting with them. This will cause, at times, a response to interact back. The internet is not about a “you” mentality; it is about an “us” behavior. When we give time to other people, that time is reciprocated. In the beginning interaction needs to be earned. Place 30/60 minutes aside each day to dedicate interactive tasks.

Rule of thumb: posting requests to act can deter potential interacts with a social network site.

“Request to Act” are AD's, and any version of that AD. “come see my show, or this show”, “Like my page!”, “Listen to this song/joke video”. These are all examples of a Request to Act. A Social Media No No. Instead, to keep interest, a good form of Social Media educate is to express an emotion, or opinion of what is going on. “Had an amazing time last night performing.”, this is to the point, and is selling nothing. It is, however, bringing up a reason for people to ask questions.

PS... Can you find the monkey?

Call our office : 631.599.2263
Visit our website : BBR Productions Inc