Content vs Experience – Content Ratio to Experience

• BBR Productions Inc : Content vs Experience – Content Ratio to Experience

There is always something to say. In fact there will be moments that our considered time sensitive. Thoughts which only pertain to what is going on right now. In life a Brand might want to express a connection about real time events going on. How does this Brand keep pushing its Experience in the first year or two, when there are subject matters it wants to be a part of? This comes down to ratio. Rule of thumb is for every four moments of Experience pushed, one push of content is allowed.

In the infant stages of a Brand the experience is much more important. Pushing how that Brand is growing has more power over an audience than what ideas, material, bi-products, or 'things' are being sold. How that Brand is getting to the top, what they are doing, how they feel about it, when and where you were (more than where you are going to be), these pushes are the Experience. They represent the travel, the journey of the Brand growing a relationship.

Content can become the defining purpose of a Brand if it is pushed too hard over the experience. In the beginning when trying to connect to an audience. An audience can become familiar and attached to the material being pushed at them, that they are not truly connecting to the Brand in a relationship. People are in relationships because they enjoyed the original points of interest. When a relationship's dynamic changes slightly, or drastically, it can cause a rift in that connection.

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Misconceptions of success – You need something to sell

• BBR Productions Inc : Misconceptions of success – You need something to sell

Individuals worry they are not ready to Network and Market because they have nothing to sell. Even when armed with an idea, yet, with nothing physical to sell to the public: A CD, an Item, Show to promote, etc. A client's fear is what do they have to market if nothing is in hand. Brands are more than items. A Brand is the actual product. Things which are sold by a Brand are considered By-Product. Understanding this concept is a major change people must make to succeed.

A band, comedian, even a business, are all the same thing; companies. A person searching for a job as a teacher, doctor, or manager position at a Supermarket, are all companies. People are companies. Some or failing companies living above their overhead, and others are earning income and living in the green. A company must always market their Brand first. Above all else, audiences must connect with a Company's Brand before they are willing to trust in a sale.

First step is reaching out to people within the field of interest. Then, allow audiences to become familiar with a Brand. It can be as simple as small steps on social media till a Company works up enough momentum to do large cost effective marketing. Some companies will market their Brand for well over two years before selling anything. Start the hype; get audiences Aware of a Brand they can become Interested in, so they have a connection to spend money.

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Misconceptions of success – Waiting to get good first

• BBR Productions Inc : Misconceptions of success – Waiting to get good first

Learning a skill to achieve a career in a specific field is important. A person should understand, at minimum, the basics of that career's needs. The 3 Needs of Success are bound by maintaining an even growth between each need. Those needs are Network, Market, and Practice. Being the best in a field, skill, or specific craft is not where success comes from. This is where unsuccessful people live in their mind. They believe being the best gets you the best results. There is more to success.

An Comedians tell jokes. This is what they do. But that is not their job. Their job is to Network with individuals building and cultivation relationships. Marketing their Brand to gain awareness which creates interest that ultimately generates sales. All the while practicing their craft so they can play the game when it is their turn at bat. So why do most unsuccessful comedians feel they need to work on their craft only in the beginning?

Because who would be interested in an unfunny, unskilled comedian!? Truth is Networking and Marketing to build relationships as a Brand is the foundation of success. Brand growth leads to opportunities. Jokes are a by-product of that Brand. They are secondary. Meet people now to establish friendships. People work with people they like. Market the Brand, not what that Brand does. Getting a name out there is objective number one. This is a comedian's real job. Jokes is what a comedian does.

For readers interested in a non-performing career; A student going to college to perfect their degree and earn requirements to teach are important. When that student graduates, now they have to start looking for a job. What if that student began Networking and Marketing with schools, teachers, people of note within the educational system by going to events, etc, while earning their degree, to build those relationships beforehand? The hard work is completed for when that student graduates.

Be proactive in life. Waiting leads to lost time. Always Network, Market, and Practice together.

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Marketing Correctly – Let people decided if they like it

• BBR Productions Inc : Marketing Correctly – Let people decided if they like it

A Brand begins with an idea. A conception can be anything in the world. Limited ideas can create walls of disillusion. When companies think from an audience to a product they come up with two things; Already invented ideas and/or nothing at all. A Brand's audience is not determined by a desired audience but on how well that Brand is marketed. Smart marketing is about giving an audience a chance to make up their mind: getting them interested in buying what they became aware of.

When coming up with a marketing strategy companies will try and figure out their target audience. This is not always necessarily to limit where, or rather who, to market directly too. It sets up guidelines to “Market Boost”. A Market Boost is usually where a company traditionally starts a Marketing Campaign and gets the most out of it initially. There are other names for this process. After a specific Market, that company may start marketing in a general area to pull in audiences outside their market.

Placing all a company's eggs into one marketing basic can pigeonhole sales to a plateau. Even though, according to “NIKE” statistics; College Students 18-24, or working athletes 25-34, with no kids are buying the most shoes. If “NIKE” continued to Market to this demographic that would begin limiting sales. Instead, they market a “JUST DO IT!” mentality. Which all people have. “Be the best by being your best.” Everyone in the world can JUST DO IT to be the best they can be. Smart marketing.

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Marketing Correctly – Keep it Simple Stupid

• BBR Productions Inc : Marketing Correctly – Keep it Simple Stupid

In marketing there is a golden rule: Keep It Simple Stupid. Also known as the KISS rule. Every ounce of time and money placed towards a marketing campaign has to have a huge return. Spending more money than is allotted in a Marketing Budget, Incorrect Marketing, or even creating throw away items can lead to wasted resources only taking away from a Brand rather than adding to it. To build the rule of 10%, and keep it consistent, the best method is Keep It Simple Stupid.

Designing a really good Ad, or commercial, is about placing the most important information in the front of your audience's eyes. Once that information has been pushed, continue pushing that specific information without changing it so the consistency helps build the return of a Brand's 10%. The human brain can remember seven things, plus or minus two. This is why five things of written, or spoken, information is best when marketing.

To understand a Brand's Voice, Image, and the Conversation created by audience members, write down and explore these ideas in detail. When a company masters a Brand's purpose inside and out, that company then has Marketing Direction. Five Important Points: Website (URL), Brand Logo/Name, Brand Image/Icon, Slogan, and an item's name being sold. Example: Pepsi is selling a new Orange Soda and design a poster. It might look and say the following: Image below!


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Marketing Correctly – Keep things consistent

• BBR Productions Inc : Marketing Correctly – Keep things consistent

Habits are created by repeating an action set around certain parameters. Marketing works in the same way a Habit is built. Give an audience repetitive imagery, or slogans, and that audience will begin to connect through association. The rule of 10% works because customers see a Brand multiple times. The idea is to keep that Brand's push consistent in Image and Voice to generate Conversation. Obviously that conversation should be positively interesting to get people to talk about that brand.

A particular look, or Image, connects with audiences when they can relate to what they are seeing emotionally. Change that up on them, and it will be harder to connect. The human mind needs repetition. Slight changes need to be introduced gradually. Even the Voice, or what a Brand stands for, must maintain a continuous message. “Nike” is about that Check Mark and Michael Jordan logo with the slogan “Just Do It!”. That is a multimillion dollar Brand which people can related to on image alone.

In the beginning, unless you are a movie; since movie studios have unlimited resources for their marketing budget, keep away from dating a product. Spend a limited budget on the Marketing plan. Market the Brand as much as possible to build up Awareness and increase the rule of 10%'s chances of success. The more audiences see a logo/name, feel and Brand's complete package, the more likely they are going to buy into an interest of knowing more about that Brand on their own.

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Marketing Correctly – The Rule of 10%, 1% of your market

• BBR Productions Inc : Marketing Correctly – The Rule of 10%, 1% of your market

A Company with 1% of their market interacting with an established Brand are doing extremely well. Getting, and maintaining, that 1% comes down to Marketing within The Rule of 10%. This rule is based on three levels of a consumer. When a Brand is established, the goal is to BUILD AWARENESS, which CREATES INTEREST, that ultimately GENERATES SALES. A sale is a consumer buying into that Brand and becoming life long fans.

This process is a numbers game. With cold calling you pick up the phone and ask the same question over and over again; “Hello, are you interested in upgrading your internet?” No? Next caller. Eventually a sale will be made. This works the same in marketing. That is why there are lots of Movie Posters hug up in a long line. They make up the number game in sight of a moving target. How do these numbers work best for a Brand?

The Movie Poster theory is a helpful example. If one poster was hung up and a group of 1,000 people walked passed; it is suggested that 10% will become aware of this poster. Out of 100 people being aware of it only 10% will find interest in any information provide. After those 10 people are done being interested in that poster only 1 person will become a sale. The more posters that group of 1,000 people see, the better your number outcome is guaranteed to be. Be seen, and keep things consistent.

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Social Media – People respond to emotions

• BBR Productions Inc : Social Media – People respond to emotions

Personal lives are meant to be left off the internet and our social media sites. It can be dangerous for people to have sensitive knowledge of a specific person. Success, within any field, grows through a sense of mystery. The more that is known about something, the less exciting it becomes. To connect with an audience without giving to much away is an art-form of perfectly timed posts throughout the day. In addition to these post, what they represent are equally important.

How often posts hit the internet are especially crucial combined with timing. On average, post should be kept to about three times a day. Think meals; Breakfast, Lunch and Dinner. If you happen to be a Hobbit from Lord of the Rings, keep to three of your seven meals. People like to look through their phones when eating, or on break from work. Another reason those times are powerful is because when eating, it is easy to open a phone and post something between stuffing the mouth!

What is a Brand representing? What is the purpose of that Brand!? These things come down to emotional posts. Or, the emotion of what is going on. A comedian might post a photo of them sitting at the table waiting to go on, or a photo of the set list with a comment status of “There is nothing more fulfilling than performing”. Obviously the comment and photo style would be based on that particular Brand, but the direction is still the same.

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Social Media – HERE IS EVERYTHING I AM DOING

• BBR Productions Inc : Social Media – HERE IS EVERYTHING I AM DOING

Traffic can be unbearable at times. That congested going nowhere feeling that comes with too much waiting in a stack of nothings. Social Sites are no strangers to this feeling. Too many posts from one person, or “come to my show” request after request, can deter interest. When a feed is over populated with “Requests to Act” it can cause a few reactions, mostly being blocked, ignored, or a negative attitude towards a specific brand, grows. What is the point of a Brand's Social Media?

People are interesting creatures. They are born with a need to know mentality. A special curiosity embedded into the nature of our human behaviors. In certain studies it has been concluded that people want to know, they just don't want to be told about it. Because being told about something, or asked to do things, takes away a simple pleasure; the pleasure of discovery. More importantly, a Social Media outlet is designed to express an emotional outlet of action.

The buy me, see me, touch me, hear me, and taste me attitude should be left on a Brand's website. Social Media sites should be “what's going on behind the scene”, to Create a brand Interest. Audiences want to share their opinions within a Brand's experience. But how can one share an opinion on a “Request to Act”? - (Please come to my show!) Whereas expressing what's going on; “Had an amazing time performing tonight!”, gives audiences a chance to say “Wow, did you have fun performing!?”

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Social Media – People will find me, I'm awesome

• BBR Productions Inc : Social Media – People will find me, I'm awesome

Having a spectacular skill alone could attract audiences, if that audience knew about those spectacular skills. An issue with social media is an “Ego Game”. A Brand is only as big as its bark; not the other way around. Wanting to see who is drawn to follow a Brand's social media could end up being a very long wait. If Katy Perry decided to open up a new Twitter with the name Katy Perry, she would instantly draw a fan base. If she changed her name to Anna Whatever, then her numbers would be low.

Katy Perry's Brand Value is so great right now, her fan base is seeking her out to see what she is doing. More importantly, they want to be a part of what she is doing. Other than friends and family, very few people care about an unknown Brand. This can easily be corrected. Instead of worrying about who will “naturally” follow an account, become proactive. Begin interacting with non-celebrities, company, or anyone that has that lovely blue check next to it.

Interact will create awareness for a Brand. People will see what this new interactive brand is talking about; based on the “Rule of 10%”, over time audiences will buy into the Voice, Image and Create a Conversation with said Brand. Take away an EGO, and become proactive. Success is reflected in the effort placed into something. More productive actions create a much greater results. Utilize Time Management properly to get the best out of each day's efforts.

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The Plan : In the midst of a quest

• The Plan : In the midst of a quest

Where once there was no opportunity a quest has opened up with a plan set before you! A foundation will create a concrete ground to stabilize your fearlessness to say YES! During this time you are Networking, Marketing and Practicing your heart out. The passion is growing, but nothing seems to be happening. It will not happen right now while you are building up your foundation. Your job right now is to do little to nothing with your dream. That is correct, you are not ready to do anything with your dream: be it buy a house, be an actor, tell some jokes, or even start investing. This time is dedicated to your 3 Needs of Success. What else could you be doing to keep your motivation up? Research, Research, Research, and learn every aspect of the field you want to be involved in.

From those who mastered your field to the little start companies within your interest of passion. The truth hides in their effort. Questions like “How did they get there” and “What were they doing to make this happen” are all powerful starting points. Know who you are going to be involved with. You may not be directly involved with them, but working in the same business as they do, or somehow you might be associated with them through a long line of degrees leading to one day crossing their paths, or even places and people they may have been in contact with. Know what and who people are. Educate yourself with a plethora of knowledge to store up correct tools to be prepared in any networking situation.

As you learn who these people are, begin your reach out program. Set S.M.A.R.T. Goals to organize your time properly. Start by sending one email out a day to introduce yourself to these people. Utilize the 3 paragraph formula that we will go over in the next few weeks. For now, start setting time aside to contact people. Another action should be getting post cards to send out to get your brand in their hands. Post cards are also a great way to say thank you to someone after a meeting, or a run in. Or even a great phone conversation. Build those relationships, and start making the correct steps to get your brand in their heads while learning who these people are and what they do. Never run into a desert without enough water, and know where that desert will lead you!

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The Plan : What to do while I save

• The Plan : What to do while I save

Once you have figured out your foundation goal number to save for security then you must understand your needs to ensure a strong foundation period. During this time you must utilize your limited freedom to help build your networking circles while growing your brand value. Success comes from your 3 Needs of Success: Network, Market, and Practice. Building and cultivating relationships is all about who you know. Your brand value is important for people to remember who you are and what you do thus it creates a sense of who knows you. Once you have realized your personal value and time you will be involved in the 3 Needs of Success. During your time saving up a strong security to enforce your foundation take a time to master the art of Networking, Marketing and Practicing.

A few rules on how Networking can work for you during this time: Start going out to events when you have time. Learn about people, reach out to people and continue to interact with them over the course of your foundation growth. It is important to maintain a connection with individuals because it will give you a much larger head start when you officially leave your foundation growth and jump into your first year of success. Listen and respond to those around you, in your field of interest, and others surrounding the life you wish to be involved in. This is the time to get out there so you can be remembered, and earn friendships. A simple rule of thumb to remember about Networking: It is never about you. It is always about them.

Marketing is easier as a habit. During this time you want to grow your social network and awareness to your brand. While growing your numbers on social networks you must also maintain a continuous path to your main website. Having a site is a perfect way to get people to know where to find you with ease. I have been asked about “But I have nothing to sell, what would I need to do this for now?” You do have something to sell: Your Brand. It is an indicator of who and what you stand for. Anything you would traditionally sell is considered a By-Product. That comes later. Also, while building your social sites it is important to interact with those connected with you. Always conversational, never sell to them. Allow Marketing and Networking to work as a team through Practicing how to master it all.

PS... Can you find the monkey?

Call our office : 631.599.2263

BBR Productions Inc
Facebook
Twitter

Top of the Bottom Pile (Comedy Tour)
Make A Right Left Here (Entertainer : Thomas J. Bellezza)
Sharon Green Medicaid Consultant (Business)
Katrina Perkins (Actress)
Martyrd (Band)
TwitchTwitch Productions (Business)