Content vs Experience – Content Ratio to Experience

• BBR Productions Inc : Content vs Experience – Content Ratio to Experience

There is always something to say. In fact there will be moments that our considered time sensitive. Thoughts which only pertain to what is going on right now. In life a Brand might want to express a connection about real time events going on. How does this Brand keep pushing its Experience in the first year or two, when there are subject matters it wants to be a part of? This comes down to ratio. Rule of thumb is for every four moments of Experience pushed, one push of content is allowed.

In the infant stages of a Brand the experience is much more important. Pushing how that Brand is growing has more power over an audience than what ideas, material, bi-products, or 'things' are being sold. How that Brand is getting to the top, what they are doing, how they feel about it, when and where you were (more than where you are going to be), these pushes are the Experience. They represent the travel, the journey of the Brand growing a relationship.

Content can become the defining purpose of a Brand if it is pushed too hard over the experience. In the beginning when trying to connect to an audience. An audience can become familiar and attached to the material being pushed at them, that they are not truly connecting to the Brand in a relationship. People are in relationships because they enjoyed the original points of interest. When a relationship's dynamic changes slightly, or drastically, it can cause a rift in that connection.

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Content vs Experience – Wanting vs Getting Attention

• BBR Productions Inc : Content vs Experience – Wanting vs Getting Attention

To get the most out of Marketing it should come naturally. Yes, posting a huge AD up of “Come See Me Now!” along with whistles and horns blowing could get people's attention, but this is wanting attention. What if the process was about getting people aware of a Brand to create interest which ultimately generates sales? Throwing Content up, thoughts, or ideas, is a way of saying look at me, for a moment. Where as pushing experience directs people to become a part of a Brand for life.

Content can become overwhelming at times. Or worse, it can pigeonholed a Brand to a certain style. Getting attention happens when people become aware then interested. This occurs with experience. If content is necessary for the soul, and ideas / thoughts need to get out, then keep the ratio to a 4 to 1 in favor of a Brand's experience. This way people are slowly seeing what is selling, but at the same time given the choice to follow a Brand's adventure.

Ultimately, in the beginning of a Brand's life, getting an audience involved is more important than expressing content. Building an audience is primary, and letting them follow the growth of said Brand is important for longevity. Content is the equivalent of asking people to come buy, see, watch, and touch a Brand. It pushes them away. They want to choose to become engaged. While being told to do something is off putting when a Brand has not earned the right for content.

Look at AD's from major companies. They never say Buy me!

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Content vs Experience – You must Earn the right for Content

• BBR Productions Inc : Content vs Experience – You must Earn the right for Content

Before an audience is already buying into a Brand it is important to allow them to grasp onto an emotional connection. A feeling of attachment to a specific Brand's voice, image, which creates a conversation. The “I am going through the same thing at the level I am at now” feeling. Audiences love to feel a part of the adventure. That is the emotional connection. They will become very passionate about what kind of content is pushed on it. Best example is the passion audiences have with Comic Books turned into Comic Movies: who is cast, when they look like.

All these things come down to Brand Value. That Brand Value is the what those characters represent. What their voice (Message), image (look / feel and style) or present to their fan-base. In turn, this creates a conversation. Wolverine never having his traditional yellow, or even brown, uniform flips people out. The outfit is a part of his Brand. This is all content. But the experience of that Brand is what is earned, and audiences follow the experience and their connection to that experience. This is why Hugh Jackman can play Wolverine and a large majority of fans like him as the Berserker!

People really love what Hugh Jackman's personal Brand is. He took his relationship with his fan-base and his personal Brand, to bring strength and awareness to his many humanitarian causes. His fight to change the course of Global Poverty with his 'Laughing Man' Coffee. Or that he is known as one of the most humbly kind people in show business. Point is, people follow Hugh Jackman because they latched onto his Experience. The ride of his life, kindness and his love for this business of entertaining and educating millions. He earns the right to say “come see Wolverine 3”.

PS... Can you find the monkey?

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Marketing Correctly – 5 Does to help with Marketing Correctly

• BBR Productions Inc : Marketing Correctly – 5 Does to help with Marketing Correctly

When in doubt, remember these 5 wonderfully helpful tips to Marketing Correctly. Keep in mind, marketing is not about what you are selling. It is about selling a relationship with your audience and the Brand.

1. If you do not like something then most likely others will not like it either: How often do you find yourself not liking a post on Facebook of someone asking you to come to a show? Or, do you think the “buy this now” phrase is a tad much!? Truth is, if you don't like how you are being marketed to, than most likely others don't like that method either. So why market the same way?

2. Simple means easy to remember: Keep marketing to the point. No need to add every single detail on an advertizement. The important stuff is the easy stuff. Name, Slogan, Brand, Item, Website. Anything outside of those things is glutinous. A person might want to publicizes they designed the poster themselves, or create the item, maybe even booked the event. Too much is too much.

3. Keep your emotions out of it: Of course you love the design of the idea! You came up with it. Have others look into your marketing ideas, designs, and campaigns. A third party, or parties, opinions can help direct an emotional mind. Listen to, and write down, everything these people say. Not everything is going to be valid, but it is all valuable. You created it, now let others guide you.

4. Lay it down throw it out; A hand full of Business Cards, Post Cards, or even little 4x6 fliers are useless if left in one place. Be personable and hand it out in conversation. Yes, it takes longer, but the time placed into people builds the relationship interest. It is not always about how many people you can hand something to, but how many people you can get to remember a “friend” gave it to them.

5. Long Term Marketing: Dating advertisements is a rich man's game. Why? Because in the scheme of all that is marketing, you have to place a lot of money into reintroducing new ideas to audience members when you change the date / information. For practical lower budget marketing strategies, keep to marketing the Brand. Your website is the See me, Hear me, Touch me, Taste me and Buy me!

PS... Can you find the monkey?

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Marketing Correctly – Let people decided if they like it

• BBR Productions Inc : Marketing Correctly – Let people decided if they like it

A Brand begins with an idea. A conception can be anything in the world. Limited ideas can create walls of disillusion. When companies think from an audience to a product they come up with two things; Already invented ideas and/or nothing at all. A Brand's audience is not determined by a desired audience but on how well that Brand is marketed. Smart marketing is about giving an audience a chance to make up their mind: getting them interested in buying what they became aware of.

When coming up with a marketing strategy companies will try and figure out their target audience. This is not always necessarily to limit where, or rather who, to market directly too. It sets up guidelines to “Market Boost”. A Market Boost is usually where a company traditionally starts a Marketing Campaign and gets the most out of it initially. There are other names for this process. After a specific Market, that company may start marketing in a general area to pull in audiences outside their market.

Placing all a company's eggs into one marketing basic can pigeonhole sales to a plateau. Even though, according to “NIKE” statistics; College Students 18-24, or working athletes 25-34, with no kids are buying the most shoes. If “NIKE” continued to Market to this demographic that would begin limiting sales. Instead, they market a “JUST DO IT!” mentality. Which all people have. “Be the best by being your best.” Everyone in the world can JUST DO IT to be the best they can be. Smart marketing.

PS... Can you find the monkey?

Call our office : 631.599.2263

Or Email : Main@BBRProductions.com
Visit our website : BBR Productions Inc