Networking with Fans... 'Friends'

• BBR Productions Inc : Networking with Fans... 'Friends'

The word 'Fan' is actually short for 'Fanatic', but they are more than fanatics, they are friends. They can be friends of the 'Brand'. They want to be friends with the Brand. They paid to see, touch, listen, and be in the experience of said Brand. Friends, or rather, guests, of a Brand want to connect on any level with the history, present and future of where it is all going.

Connecting on a more personal level begins with interaction. If at an event, the Brand's event or another Brand's event, be approachable. That attitude gives the friendship an opportunity to connecting in a more personal way. If possible, have an item, or merchandise, to give them. This is so they leave with something to remember the meeting with.

(Free in a Brand's early stages / charge when that Brand earns the right to sell)





Networking is all about building and cultivating relationships, this includes with the following group of people; Friends, Family, Associates, and the audience of said Brand. Making fans feel like friends, without really going out of your way to hangout with them in a too personal way, builds that networking circle as well as a bond with them.

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Content vs Experience – Wanting vs Getting Attention

• BBR Productions Inc : Content vs Experience – Wanting vs Getting Attention

To get the most out of Marketing it should come naturally. Yes, posting a huge AD up of “Come See Me Now!” along with whistles and horns blowing could get people's attention, but this is wanting attention. What if the process was about getting people aware of a Brand to create interest which ultimately generates sales? Throwing Content up, thoughts, or ideas, is a way of saying look at me, for a moment. Where as pushing experience directs people to become a part of a Brand for life.

Content can become overwhelming at times. Or worse, it can pigeonholed a Brand to a certain style. Getting attention happens when people become aware then interested. This occurs with experience. If content is necessary for the soul, and ideas / thoughts need to get out, then keep the ratio to a 4 to 1 in favor of a Brand's experience. This way people are slowly seeing what is selling, but at the same time given the choice to follow a Brand's adventure.

Ultimately, in the beginning of a Brand's life, getting an audience involved is more important than expressing content. Building an audience is primary, and letting them follow the growth of said Brand is important for longevity. Content is the equivalent of asking people to come buy, see, watch, and touch a Brand. It pushes them away. They want to choose to become engaged. While being told to do something is off putting when a Brand has not earned the right for content.

Look at AD's from major companies. They never say Buy me!

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Networking : 5 Networking tips

• BBR Productions Inc : Networking : 5 Networking tips

What are some valuable networking tips to help build and solidify any relationship? There are more than five to pick from, but these are helpful things to get any person on the correct path. Most of all, any of these five tips are meant to help improve the value of kindness between two people.

Update a calendar with events : Place in a calendar special dates; birthdays, marriages, kid's birthdays, job start day, the day you met them. In addition, write down events; Shows, Promotions, etc. They are important to people, they should be important to you!

Take notes in your phone after each encounter : After you meet anyone, you should place information about them vital to that conversation, or what is coming up for that person. Listen closely to that specific conversation. After leaving, take out your phone and mark down items of note!

Names : Names are important to remember. They associate value with a person. When you say “Hello Thomas” it changes your encounter. They might not remember your name, but it makes them try harder next time because you remembered theirs.

Them, always them : In any conversation listen and respond with them. People love hearing their own voice, they also enjoy being listen to respectively. But when building relationships it is about them any ways. So give them that time. You are already friends with yourself, listen to another person!

A good impression : The last thing they will remember is how well you left them. Be nice to everyone. Most grandly, make a person laugh, think, or even feel like they gave you something to live with. That they had inspired you. Who knows, maybe they had. Let them know! Peace in harmony lasts forever.

PS... Can you find the monkey?

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Networking : Interact

• BBR Productions Inc : Networking : Interact

People can get overwhelmingly busy throughout the week. Relationships can lose a lot of that connecting time. Interaction keeps a name in place. Simple interaction helps maintain and grow every relationship we as people forge. There is a great pleasure when waking up, or walking through day, and finding a small message from those we know. Saying hi is nice, but letting a person vanish in the shadows a forgotten mind is dangerous.

Social Media has become a great way to keep in touch with a growing Network Circle. Liking, commenting, sharing, even messaging people on any Social Media site from a phone makes this easy. On an eating break, or while sitting in travel (Subway, Train, Bus, Taxi), not when driving. No TEXT and drive. Emails are nice too. Or a text message! An inspirational text message out of nowhere is motivating. Who knows, it might even turn into a wonderful conversation / opportunity.

Interacting with people can be as frequent as once a week, or once a month. Too much interaction can be daunting. Keep the relationship in check based on how close that specific relationship is. Family, Friends, and even Associates have different levels of closeness. On a contact sheet, or within the phone contact profile, mark down the Relationships Strength. 1 : You know them, 2 : You know each other, 3 : Friends, 4 : Close Friends, 5 : Hangout often.

PS... Can you find the monkey?

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Networking : Reach out and say Hi

• BBR Productions Inc : Networking : Reach out and say Hi

A little hello can become a big opportunity. Reaching out to people we know is a great way to maintain a relationship. Lives can get busy from time to time. Letting our personal busy life get in the way could destroy hard earned relationships we have worked to cultivate. A quick hello is simple and easy and does a lot. A hello allows others to know they are being thought of. It sometimes turns into a reminder of certain subjects which lead to opportunity.

It can be more than a hello too. A motivational text, or email. A comment on some social media site. The point is, we must keep in contact with people we know. All of them: Family, Friends, and Associates. What about people we might not know? A store clerk, pizza employees at a local shop? When entering any place of business, say hello to every employee you see. This is accomplished by saying hello to groups of employees too. A hello leads to free pizza... oh, and friendships!

Acknowledging people with a Hello, a nice comment, or a basic form of interest into their lives, helps grow relationships. It is also pleasant. Learning the value of Hello leads to confidence. It opens doors for conversation. There is a joyful return on speaking with people we see each day, or for the first and last time. That return is a sense of connection. In some cases our act of social interactions brings a smile to people's faces. Be interest in being interest!

PS... Can you find the monkey?

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Networking : Contact List

• BBR Productions Inc : Networking : Contact List

A handy dandy list helps organize an ever growing gathering of Contacts. Place names and notes in the phone. This is a good way to keep the list close. However, sometimes the phone can break. Have two backups; A physical list, and a list on the computer. These three lists are all the same and should be continuously updated to match one another. While a list could potentially grow each day, the main source should be updated and weekly allocate that with the other two lists.

Contact sheets are powerful tools in keeping up with individuals. Marking down information which could serve as reminders. A nice trick is to track out how often a specific contact was interacted with. Another nice trick for the contact sheet is marketing down known and unknown contacts. While doing research there can be potential contacts to add to the list which have never been met before. All these are bonus actions keeping any person above the water and breathing in success!

To start a Contact List, begin with small baby steps. Take the first ten names and numbers from the phone and place them into the sheet. Each week grab another ten until the list is completed with phone entries. Once everything is up to date, maintaining that list is fairly easy and greatly manageable. Keep these lists organized. Set up categories by building templates with spreadsheets. If this is an issue of time and management; hire a person, or company to handle this workload.

PS... Can you find the monkey?

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Networking : How big is your circles

• BBR Productions Inc : Networking : How big is your circles

Every person in this world has three networking circles; Family, Friends, and Associates. Family are made through a birthright. Friends are earned and at times become family. Associates are people we work with, see on our daily rounds through life. They could also be known through others, but not our friends, just friendly. These three groups make up a Life Circle. Each Networking Circle carries with it the same value. What is different? The relationships themselves.

These circles must be grown and cultivated. Every person we meet in life has value. We never know who they truly are, or who they know: Or what they might become in life. Growing relationships to use them is a bad habit to build. Instead, grow these relationships to utilize a system of sharing and returning the gift of unity! Each person within these groups can influence steps up a mountainside. Some are more prone to knock down walls when needed.

Life without others is a lonely life hidden in an empty world. Keep finding new people to befriend. Even family that might be lost to distance, or friends of friends. Everyone we meet is important, as each person they meet can become a friend. Build these circles with Associates to turn them into Friends for life. As life turns our closest Friends into Family. Blood will always be thicker than water. Even if it is a friendship turned family!

PS... Can you find the monkey?

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Misconceptions of success - 5 Does to break misconceptions

• BBR Productions Inc : Misconceptions of success - 5 Does to break misconceptions

1. Have you ever been successful? Are you successful right this moment? Are you making a living in the position you want in life, and are you happy? If you answered “no” to any, or all, of those questions then you have no knowledge on how to become successful. Accept and change accordingly.

2. Research your field of interest. Your research should be mixed with how that field works to improve your skill. At the same time, how does the business side of your field of interest work. Knowing the ins and outs of a specific field will help greatly when It comes to finding success.

3. Think outside the box. If you are interested in being a comedian, look into how running a Donut Shop works. Or visa versa, if you own a business, look into how a famous comedian made it. In these different paths you will find similarities which will help you focus on correct necessities.

4. No matter how good you are, it is never about being the best. How you treat yourself, and people around you, is just as important as controlling your financial income/outcome and overhead. While being aware of those ideas, running a business properly creates longevity.

5. Instead of hoping to get discovered by handing your information to a person of interest the moment you meet them, begin by building friendships. This act will open up lasting relationships that a “by-product” would otherwise cancel opportunities or deter that individual(s).

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Misconceptions of success – You need something to sell

• BBR Productions Inc : Misconceptions of success – You need something to sell

Individuals worry they are not ready to Network and Market because they have nothing to sell. Even when armed with an idea, yet, with nothing physical to sell to the public: A CD, an Item, Show to promote, etc. A client's fear is what do they have to market if nothing is in hand. Brands are more than items. A Brand is the actual product. Things which are sold by a Brand are considered By-Product. Understanding this concept is a major change people must make to succeed.

A band, comedian, even a business, are all the same thing; companies. A person searching for a job as a teacher, doctor, or manager position at a Supermarket, are all companies. People are companies. Some or failing companies living above their overhead, and others are earning income and living in the green. A company must always market their Brand first. Above all else, audiences must connect with a Company's Brand before they are willing to trust in a sale.

First step is reaching out to people within the field of interest. Then, allow audiences to become familiar with a Brand. It can be as simple as small steps on social media till a Company works up enough momentum to do large cost effective marketing. Some companies will market their Brand for well over two years before selling anything. Start the hype; get audiences Aware of a Brand they can become Interested in, so they have a connection to spend money.

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Misconceptions of success – Waiting to get good first

• BBR Productions Inc : Misconceptions of success – Waiting to get good first

Learning a skill to achieve a career in a specific field is important. A person should understand, at minimum, the basics of that career's needs. The 3 Needs of Success are bound by maintaining an even growth between each need. Those needs are Network, Market, and Practice. Being the best in a field, skill, or specific craft is not where success comes from. This is where unsuccessful people live in their mind. They believe being the best gets you the best results. There is more to success.

An Comedians tell jokes. This is what they do. But that is not their job. Their job is to Network with individuals building and cultivation relationships. Marketing their Brand to gain awareness which creates interest that ultimately generates sales. All the while practicing their craft so they can play the game when it is their turn at bat. So why do most unsuccessful comedians feel they need to work on their craft only in the beginning?

Because who would be interested in an unfunny, unskilled comedian!? Truth is Networking and Marketing to build relationships as a Brand is the foundation of success. Brand growth leads to opportunities. Jokes are a by-product of that Brand. They are secondary. Meet people now to establish friendships. People work with people they like. Market the Brand, not what that Brand does. Getting a name out there is objective number one. This is a comedian's real job. Jokes is what a comedian does.

For readers interested in a non-performing career; A student going to college to perfect their degree and earn requirements to teach are important. When that student graduates, now they have to start looking for a job. What if that student began Networking and Marketing with schools, teachers, people of note within the educational system by going to events, etc, while earning their degree, to build those relationships beforehand? The hard work is completed for when that student graduates.

Be proactive in life. Waiting leads to lost time. Always Network, Market, and Practice together.

PS... Can you find the monkey?

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Misconceptions of success – If I perform I'll be successful

• BBR Productions Inc : Misconceptions of success – If I perform I'll be successful

Entertainers believe performances could lead to fans, being discovered, selling merchandise, and a chance to tour with a headliner. This is when people start to make choices based on assumptions. Fans grow with Brand awareness. When no one is at a show, how can you build your fan-base? Why would a Headliner bring an unknown with them? What does that Brand have to offer? A Booking Agent handles tour arrangements. It could happen if a relationship is built with that headliners interest

Think outside the box. A performance could not lead to being hired for a specific job. A new teacher will not get hired because they teach already. Face-time with faculty helped build relationships to be heard or even considered for that job. This goes for any job. How does a person get a job if they are not already doing that job? Through Networking with people of note, marketing a Brand's value and Practicing said craft to be capable of completing said job.

Performing is a Give. A Give is a gift to an already established fan-base. If a Brand does not have 10,000 audience members interested in seeing a performance, then bookers will not care nor will shows / performances make a difference at that point. Think outside the box. Over time, a performer should try different things if their way is not working. Let past failures of others teach how they did or did not succeed on their own. It came down to more than performing. Network, Market, and Practice!

PS... Can you find the monkey?

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Misconceptions of success – Success Is Money

• BBR Productions Inc : Misconceptions of success – Success Is Money

A huge misconception of success comes in the form of money. Money might feel slightly like success, but it is an illusion. Money comes and goes with a blink of an eye. Earning income is only a quick solution to a long problem. Hours = Money: An entertainer's life, employee working to become management, situations which are all considered Recouping Income. Having a big house filled with dollar bills is more a status symbol than a sense of success.

Others might believe success is surviving life doing what they love. A person doing what they love to earn income and survive is, again, considered recouping income. Doing what they love while waking up each morning happy, that is success. Success is a state of mind. Once that state of mind is embrace anything else is very possible. If a musician wants to write songs and they are writing songs they are successful. Directors directing small web-series; successful! Doing it is success.

Why is believing money makes success an issue? Money could take over a passion's desire. There are people fighting to do what others are doing. Audience members watching bands, wishing they could be up there playing their heart out. That's success. Money vanishes. Peace will come when success is seen in action. Once that level of enlightenment has been found all other obstacles can be beaten. Longevity is about wealth. Wealth is better than money. For now, DO what drives your passion.

PS... Can you find the monkey?

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Marketing Correctly – 5 Does to help with Marketing Correctly

• BBR Productions Inc : Marketing Correctly – 5 Does to help with Marketing Correctly

When in doubt, remember these 5 wonderfully helpful tips to Marketing Correctly. Keep in mind, marketing is not about what you are selling. It is about selling a relationship with your audience and the Brand.

1. If you do not like something then most likely others will not like it either: How often do you find yourself not liking a post on Facebook of someone asking you to come to a show? Or, do you think the “buy this now” phrase is a tad much!? Truth is, if you don't like how you are being marketed to, than most likely others don't like that method either. So why market the same way?

2. Simple means easy to remember: Keep marketing to the point. No need to add every single detail on an advertizement. The important stuff is the easy stuff. Name, Slogan, Brand, Item, Website. Anything outside of those things is glutinous. A person might want to publicizes they designed the poster themselves, or create the item, maybe even booked the event. Too much is too much.

3. Keep your emotions out of it: Of course you love the design of the idea! You came up with it. Have others look into your marketing ideas, designs, and campaigns. A third party, or parties, opinions can help direct an emotional mind. Listen to, and write down, everything these people say. Not everything is going to be valid, but it is all valuable. You created it, now let others guide you.

4. Lay it down throw it out; A hand full of Business Cards, Post Cards, or even little 4x6 fliers are useless if left in one place. Be personable and hand it out in conversation. Yes, it takes longer, but the time placed into people builds the relationship interest. It is not always about how many people you can hand something to, but how many people you can get to remember a “friend” gave it to them.

5. Long Term Marketing: Dating advertisements is a rich man's game. Why? Because in the scheme of all that is marketing, you have to place a lot of money into reintroducing new ideas to audience members when you change the date / information. For practical lower budget marketing strategies, keep to marketing the Brand. Your website is the See me, Hear me, Touch me, Taste me and Buy me!

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Marketing Correctly – Let people decided if they like it

• BBR Productions Inc : Marketing Correctly – Let people decided if they like it

A Brand begins with an idea. A conception can be anything in the world. Limited ideas can create walls of disillusion. When companies think from an audience to a product they come up with two things; Already invented ideas and/or nothing at all. A Brand's audience is not determined by a desired audience but on how well that Brand is marketed. Smart marketing is about giving an audience a chance to make up their mind: getting them interested in buying what they became aware of.

When coming up with a marketing strategy companies will try and figure out their target audience. This is not always necessarily to limit where, or rather who, to market directly too. It sets up guidelines to “Market Boost”. A Market Boost is usually where a company traditionally starts a Marketing Campaign and gets the most out of it initially. There are other names for this process. After a specific Market, that company may start marketing in a general area to pull in audiences outside their market.

Placing all a company's eggs into one marketing basic can pigeonhole sales to a plateau. Even though, according to “NIKE” statistics; College Students 18-24, or working athletes 25-34, with no kids are buying the most shoes. If “NIKE” continued to Market to this demographic that would begin limiting sales. Instead, they market a “JUST DO IT!” mentality. Which all people have. “Be the best by being your best.” Everyone in the world can JUST DO IT to be the best they can be. Smart marketing.

PS... Can you find the monkey?

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Marketing Correctly – Keep it Simple Stupid

• BBR Productions Inc : Marketing Correctly – Keep it Simple Stupid

In marketing there is a golden rule: Keep It Simple Stupid. Also known as the KISS rule. Every ounce of time and money placed towards a marketing campaign has to have a huge return. Spending more money than is allotted in a Marketing Budget, Incorrect Marketing, or even creating throw away items can lead to wasted resources only taking away from a Brand rather than adding to it. To build the rule of 10%, and keep it consistent, the best method is Keep It Simple Stupid.

Designing a really good Ad, or commercial, is about placing the most important information in the front of your audience's eyes. Once that information has been pushed, continue pushing that specific information without changing it so the consistency helps build the return of a Brand's 10%. The human brain can remember seven things, plus or minus two. This is why five things of written, or spoken, information is best when marketing.

To understand a Brand's Voice, Image, and the Conversation created by audience members, write down and explore these ideas in detail. When a company masters a Brand's purpose inside and out, that company then has Marketing Direction. Five Important Points: Website (URL), Brand Logo/Name, Brand Image/Icon, Slogan, and an item's name being sold. Example: Pepsi is selling a new Orange Soda and design a poster. It might look and say the following: Image below!


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Marketing Correctly – Keep things consistent

• BBR Productions Inc : Marketing Correctly – Keep things consistent

Habits are created by repeating an action set around certain parameters. Marketing works in the same way a Habit is built. Give an audience repetitive imagery, or slogans, and that audience will begin to connect through association. The rule of 10% works because customers see a Brand multiple times. The idea is to keep that Brand's push consistent in Image and Voice to generate Conversation. Obviously that conversation should be positively interesting to get people to talk about that brand.

A particular look, or Image, connects with audiences when they can relate to what they are seeing emotionally. Change that up on them, and it will be harder to connect. The human mind needs repetition. Slight changes need to be introduced gradually. Even the Voice, or what a Brand stands for, must maintain a continuous message. “Nike” is about that Check Mark and Michael Jordan logo with the slogan “Just Do It!”. That is a multimillion dollar Brand which people can related to on image alone.

In the beginning, unless you are a movie; since movie studios have unlimited resources for their marketing budget, keep away from dating a product. Spend a limited budget on the Marketing plan. Market the Brand as much as possible to build up Awareness and increase the rule of 10%'s chances of success. The more audiences see a logo/name, feel and Brand's complete package, the more likely they are going to buy into an interest of knowing more about that Brand on their own.

PS... Can you find the monkey?

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Marketing Correctly – The Rule of 10%, 1% of your market

• BBR Productions Inc : Marketing Correctly – The Rule of 10%, 1% of your market

A Company with 1% of their market interacting with an established Brand are doing extremely well. Getting, and maintaining, that 1% comes down to Marketing within The Rule of 10%. This rule is based on three levels of a consumer. When a Brand is established, the goal is to BUILD AWARENESS, which CREATES INTEREST, that ultimately GENERATES SALES. A sale is a consumer buying into that Brand and becoming life long fans.

This process is a numbers game. With cold calling you pick up the phone and ask the same question over and over again; “Hello, are you interested in upgrading your internet?” No? Next caller. Eventually a sale will be made. This works the same in marketing. That is why there are lots of Movie Posters hug up in a long line. They make up the number game in sight of a moving target. How do these numbers work best for a Brand?

The Movie Poster theory is a helpful example. If one poster was hung up and a group of 1,000 people walked passed; it is suggested that 10% will become aware of this poster. Out of 100 people being aware of it only 10% will find interest in any information provide. After those 10 people are done being interested in that poster only 1 person will become a sale. The more posters that group of 1,000 people see, the better your number outcome is guaranteed to be. Be seen, and keep things consistent.

PS... Can you find the monkey?

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