Misconceptions of success – If I perform I'll be successful

• BBR Productions Inc : Misconceptions of success – If I perform I'll be successful

Entertainers believe performances could lead to fans, being discovered, selling merchandise, and a chance to tour with a headliner. This is when people start to make choices based on assumptions. Fans grow with Brand awareness. When no one is at a show, how can you build your fan-base? Why would a Headliner bring an unknown with them? What does that Brand have to offer? A Booking Agent handles tour arrangements. It could happen if a relationship is built with that headliners interest

Think outside the box. A performance could not lead to being hired for a specific job. A new teacher will not get hired because they teach already. Face-time with faculty helped build relationships to be heard or even considered for that job. This goes for any job. How does a person get a job if they are not already doing that job? Through Networking with people of note, marketing a Brand's value and Practicing said craft to be capable of completing said job.

Performing is a Give. A Give is a gift to an already established fan-base. If a Brand does not have 10,000 audience members interested in seeing a performance, then bookers will not care nor will shows / performances make a difference at that point. Think outside the box. Over time, a performer should try different things if their way is not working. Let past failures of others teach how they did or did not succeed on their own. It came down to more than performing. Network, Market, and Practice!

PS... Can you find the monkey?

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Misconceptions of success – Success Is Money

• BBR Productions Inc : Misconceptions of success – Success Is Money

A huge misconception of success comes in the form of money. Money might feel slightly like success, but it is an illusion. Money comes and goes with a blink of an eye. Earning income is only a quick solution to a long problem. Hours = Money: An entertainer's life, employee working to become management, situations which are all considered Recouping Income. Having a big house filled with dollar bills is more a status symbol than a sense of success.

Others might believe success is surviving life doing what they love. A person doing what they love to earn income and survive is, again, considered recouping income. Doing what they love while waking up each morning happy, that is success. Success is a state of mind. Once that state of mind is embrace anything else is very possible. If a musician wants to write songs and they are writing songs they are successful. Directors directing small web-series; successful! Doing it is success.

Why is believing money makes success an issue? Money could take over a passion's desire. There are people fighting to do what others are doing. Audience members watching bands, wishing they could be up there playing their heart out. That's success. Money vanishes. Peace will come when success is seen in action. Once that level of enlightenment has been found all other obstacles can be beaten. Longevity is about wealth. Wealth is better than money. For now, DO what drives your passion.

PS... Can you find the monkey?

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Marketing Correctly – 5 Does to help with Marketing Correctly

• BBR Productions Inc : Marketing Correctly – 5 Does to help with Marketing Correctly

When in doubt, remember these 5 wonderfully helpful tips to Marketing Correctly. Keep in mind, marketing is not about what you are selling. It is about selling a relationship with your audience and the Brand.

1. If you do not like something then most likely others will not like it either: How often do you find yourself not liking a post on Facebook of someone asking you to come to a show? Or, do you think the “buy this now” phrase is a tad much!? Truth is, if you don't like how you are being marketed to, than most likely others don't like that method either. So why market the same way?

2. Simple means easy to remember: Keep marketing to the point. No need to add every single detail on an advertizement. The important stuff is the easy stuff. Name, Slogan, Brand, Item, Website. Anything outside of those things is glutinous. A person might want to publicizes they designed the poster themselves, or create the item, maybe even booked the event. Too much is too much.

3. Keep your emotions out of it: Of course you love the design of the idea! You came up with it. Have others look into your marketing ideas, designs, and campaigns. A third party, or parties, opinions can help direct an emotional mind. Listen to, and write down, everything these people say. Not everything is going to be valid, but it is all valuable. You created it, now let others guide you.

4. Lay it down throw it out; A hand full of Business Cards, Post Cards, or even little 4x6 fliers are useless if left in one place. Be personable and hand it out in conversation. Yes, it takes longer, but the time placed into people builds the relationship interest. It is not always about how many people you can hand something to, but how many people you can get to remember a “friend” gave it to them.

5. Long Term Marketing: Dating advertisements is a rich man's game. Why? Because in the scheme of all that is marketing, you have to place a lot of money into reintroducing new ideas to audience members when you change the date / information. For practical lower budget marketing strategies, keep to marketing the Brand. Your website is the See me, Hear me, Touch me, Taste me and Buy me!

PS... Can you find the monkey?

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Marketing Correctly – Let people decided if they like it

• BBR Productions Inc : Marketing Correctly – Let people decided if they like it

A Brand begins with an idea. A conception can be anything in the world. Limited ideas can create walls of disillusion. When companies think from an audience to a product they come up with two things; Already invented ideas and/or nothing at all. A Brand's audience is not determined by a desired audience but on how well that Brand is marketed. Smart marketing is about giving an audience a chance to make up their mind: getting them interested in buying what they became aware of.

When coming up with a marketing strategy companies will try and figure out their target audience. This is not always necessarily to limit where, or rather who, to market directly too. It sets up guidelines to “Market Boost”. A Market Boost is usually where a company traditionally starts a Marketing Campaign and gets the most out of it initially. There are other names for this process. After a specific Market, that company may start marketing in a general area to pull in audiences outside their market.

Placing all a company's eggs into one marketing basic can pigeonhole sales to a plateau. Even though, according to “NIKE” statistics; College Students 18-24, or working athletes 25-34, with no kids are buying the most shoes. If “NIKE” continued to Market to this demographic that would begin limiting sales. Instead, they market a “JUST DO IT!” mentality. Which all people have. “Be the best by being your best.” Everyone in the world can JUST DO IT to be the best they can be. Smart marketing.

PS... Can you find the monkey?

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Marketing Correctly – Keep it Simple Stupid

• BBR Productions Inc : Marketing Correctly – Keep it Simple Stupid

In marketing there is a golden rule: Keep It Simple Stupid. Also known as the KISS rule. Every ounce of time and money placed towards a marketing campaign has to have a huge return. Spending more money than is allotted in a Marketing Budget, Incorrect Marketing, or even creating throw away items can lead to wasted resources only taking away from a Brand rather than adding to it. To build the rule of 10%, and keep it consistent, the best method is Keep It Simple Stupid.

Designing a really good Ad, or commercial, is about placing the most important information in the front of your audience's eyes. Once that information has been pushed, continue pushing that specific information without changing it so the consistency helps build the return of a Brand's 10%. The human brain can remember seven things, plus or minus two. This is why five things of written, or spoken, information is best when marketing.

To understand a Brand's Voice, Image, and the Conversation created by audience members, write down and explore these ideas in detail. When a company masters a Brand's purpose inside and out, that company then has Marketing Direction. Five Important Points: Website (URL), Brand Logo/Name, Brand Image/Icon, Slogan, and an item's name being sold. Example: Pepsi is selling a new Orange Soda and design a poster. It might look and say the following: Image below!


PS... Can you find the monkey?

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Marketing Correctly – Keep things consistent

• BBR Productions Inc : Marketing Correctly – Keep things consistent

Habits are created by repeating an action set around certain parameters. Marketing works in the same way a Habit is built. Give an audience repetitive imagery, or slogans, and that audience will begin to connect through association. The rule of 10% works because customers see a Brand multiple times. The idea is to keep that Brand's push consistent in Image and Voice to generate Conversation. Obviously that conversation should be positively interesting to get people to talk about that brand.

A particular look, or Image, connects with audiences when they can relate to what they are seeing emotionally. Change that up on them, and it will be harder to connect. The human mind needs repetition. Slight changes need to be introduced gradually. Even the Voice, or what a Brand stands for, must maintain a continuous message. “Nike” is about that Check Mark and Michael Jordan logo with the slogan “Just Do It!”. That is a multimillion dollar Brand which people can related to on image alone.

In the beginning, unless you are a movie; since movie studios have unlimited resources for their marketing budget, keep away from dating a product. Spend a limited budget on the Marketing plan. Market the Brand as much as possible to build up Awareness and increase the rule of 10%'s chances of success. The more audiences see a logo/name, feel and Brand's complete package, the more likely they are going to buy into an interest of knowing more about that Brand on their own.

PS... Can you find the monkey?

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Marketing Correctly – The Rule of 10%, 1% of your market

• BBR Productions Inc : Marketing Correctly – The Rule of 10%, 1% of your market

A Company with 1% of their market interacting with an established Brand are doing extremely well. Getting, and maintaining, that 1% comes down to Marketing within The Rule of 10%. This rule is based on three levels of a consumer. When a Brand is established, the goal is to BUILD AWARENESS, which CREATES INTEREST, that ultimately GENERATES SALES. A sale is a consumer buying into that Brand and becoming life long fans.

This process is a numbers game. With cold calling you pick up the phone and ask the same question over and over again; “Hello, are you interested in upgrading your internet?” No? Next caller. Eventually a sale will be made. This works the same in marketing. That is why there are lots of Movie Posters hug up in a long line. They make up the number game in sight of a moving target. How do these numbers work best for a Brand?

The Movie Poster theory is a helpful example. If one poster was hung up and a group of 1,000 people walked passed; it is suggested that 10% will become aware of this poster. Out of 100 people being aware of it only 10% will find interest in any information provide. After those 10 people are done being interested in that poster only 1 person will become a sale. The more posters that group of 1,000 people see, the better your number outcome is guaranteed to be. Be seen, and keep things consistent.

PS... Can you find the monkey?

Call our office : 631.599.2263

Or Email : Main@BBRProductions.com
Visit our website : BBR Productions Inc