Getting the most out of a brand : Fans vs Fa(n)ly

Today's Tip - Getting the most out of a brand : Fans vs Fa(n)ly

Growth of a fan comes from growth of a brand. We have friends and family; “Fa(n)ly” that support our quest. However, they support it only so many times, and for a certain amount of time. In the business of success Fa(n)ly always count for zero people involved. To people of note, this is less about your brand's value and more about the support of those who love you and would like whatever you did; to a point. Fa(n)ly will be there for you even if you simply were terrible at what you were doing. They are just happy to see you doing what you love. There will be a point where they cannot afford to take money and time away from their lives and give it to you.

Fans on the other hand want to be there. The more powerful your brand, the more aware people will become. Thus, they will find a way to work out their lives so they can see your life. One side of this amazing brand awareness spectrum is KISS. Yes, that rock band with make-up. They have new, and old fans. A lot of their new fans come from their old fans bringing up their children as KISS fans. Such as it is with sports, Yankees / Mets, etc. There is a bond between a brand and its fans. The smaller side of a brand awareness is when a comedian performs and no one shows up. Or a play is unknown. To bring people to these events you must A) make it known there is one, and B) Build your brand.

If Nicole Kidman was performing in a movie, play, stand-up comedy or even a band; BUT, no one told anyone; Most likely no one will show up. However, her brand is well known enough that her “die hard” fans would find out and show up. Let us say there were no die hard fans, just fans. They wouldn't know what was going on with Nicole Kidman unless she advertised it. Letting the public know is important. Thus, interviews everywhere; TV, Magazines, press in Newspapers, even blog posts and other online advertisements. The idea is brand awareness brings with it a draw. Thus, a brand's draw brings with it a nice size paycheck.

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