Content vs Experience – 5 Helpful tips on Content vs Experience

• BBR Productions Inc : Content vs Experience – 5 Helpful tips on Content vs Experience

1) If you are doing it for attention, stop : It sounds like an oxymoron but doing it for yourself pushes potential new audience members away. A Brand has a message and a voice it wants to spread. Simply spread that Brand in a natural way. Others will find it and connect to it if it is truthful.

2) What did you do and/or learn today? : This is experience. Spreading the emotion connected this mindset pushes a Brand's experience and allows an audience to follow along on that journey. Giving them something they can relate to. “Check this out” is not relatable.

3) James Franco Instagram (Poetry vs selfies) : Having a PhD and a MFA for English / Poetry, and being a published poet, it would almost make sense to push poetry. Well on Instagram his selfies of him involved or experiencing gets more interaction than his poetry posts. His poetry is “Check this out”.

4) Selfies are not experience : What is going on in an image with a person front and center helps a Brand. It tells a story. More importantly, what is written along with said photo image is just as Brand related. Let both a message and an image speak a thousand words together.

5) Vague and mysteries of a proactive lifestyle : “Had an amazing time tonight before, during and after the stage”. It says a lot at the same time it keeps it interesting enough to make certain people of a Brand become moved to ask – “You performed tonight!?, Where?” and thus a conversation!

PS... Can you find the monkey?

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Content vs Experience – Content Ratio to Experience

• BBR Productions Inc : Content vs Experience – Content Ratio to Experience

There is always something to say. In fact there will be moments that our considered time sensitive. Thoughts which only pertain to what is going on right now. In life a Brand might want to express a connection about real time events going on. How does this Brand keep pushing its Experience in the first year or two, when there are subject matters it wants to be a part of? This comes down to ratio. Rule of thumb is for every four moments of Experience pushed, one push of content is allowed.

In the infant stages of a Brand the experience is much more important. Pushing how that Brand is growing has more power over an audience than what ideas, material, bi-products, or 'things' are being sold. How that Brand is getting to the top, what they are doing, how they feel about it, when and where you were (more than where you are going to be), these pushes are the Experience. They represent the travel, the journey of the Brand growing a relationship.

Content can become the defining purpose of a Brand if it is pushed too hard over the experience. In the beginning when trying to connect to an audience. An audience can become familiar and attached to the material being pushed at them, that they are not truly connecting to the Brand in a relationship. People are in relationships because they enjoyed the original points of interest. When a relationship's dynamic changes slightly, or drastically, it can cause a rift in that connection.

PS... Can you find the monkey?

Call our office : 631.599.2263

Or Email : AskMe@BBRProductions.com
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Content vs Experience – Wanting vs Getting Attention

• BBR Productions Inc : Content vs Experience – Wanting vs Getting Attention

To get the most out of Marketing it should come naturally. Yes, posting a huge AD up of “Come See Me Now!” along with whistles and horns blowing could get people's attention, but this is wanting attention. What if the process was about getting people aware of a Brand to create interest which ultimately generates sales? Throwing Content up, thoughts, or ideas, is a way of saying look at me, for a moment. Where as pushing experience directs people to become a part of a Brand for life.

Content can become overwhelming at times. Or worse, it can pigeonholed a Brand to a certain style. Getting attention happens when people become aware then interested. This occurs with experience. If content is necessary for the soul, and ideas / thoughts need to get out, then keep the ratio to a 4 to 1 in favor of a Brand's experience. This way people are slowly seeing what is selling, but at the same time given the choice to follow a Brand's adventure.

Ultimately, in the beginning of a Brand's life, getting an audience involved is more important than expressing content. Building an audience is primary, and letting them follow the growth of said Brand is important for longevity. Content is the equivalent of asking people to come buy, see, watch, and touch a Brand. It pushes them away. They want to choose to become engaged. While being told to do something is off putting when a Brand has not earned the right for content.

Look at AD's from major companies. They never say Buy me!

PS... Can you find the monkey?

Call our office : 631.599.2263

Or Email : AskMe@BBRProductions.com
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Content vs Experience – You must Earn the right for Content

• BBR Productions Inc : Content vs Experience – You must Earn the right for Content

Before an audience is already buying into a Brand it is important to allow them to grasp onto an emotional connection. A feeling of attachment to a specific Brand's voice, image, which creates a conversation. The “I am going through the same thing at the level I am at now” feeling. Audiences love to feel a part of the adventure. That is the emotional connection. They will become very passionate about what kind of content is pushed on it. Best example is the passion audiences have with Comic Books turned into Comic Movies: who is cast, when they look like.

All these things come down to Brand Value. That Brand Value is the what those characters represent. What their voice (Message), image (look / feel and style) or present to their fan-base. In turn, this creates a conversation. Wolverine never having his traditional yellow, or even brown, uniform flips people out. The outfit is a part of his Brand. This is all content. But the experience of that Brand is what is earned, and audiences follow the experience and their connection to that experience. This is why Hugh Jackman can play Wolverine and a large majority of fans like him as the Berserker!

People really love what Hugh Jackman's personal Brand is. He took his relationship with his fan-base and his personal Brand, to bring strength and awareness to his many humanitarian causes. His fight to change the course of Global Poverty with his 'Laughing Man' Coffee. Or that he is known as one of the most humbly kind people in show business. Point is, people follow Hugh Jackman because they latched onto his Experience. The ride of his life, kindness and his love for this business of entertaining and educating millions. He earns the right to say “come see Wolverine 3”.

PS... Can you find the monkey?

Call our office : 631.599.2263

Or Email : AskMe@BBRProductions.com
Visit our website : BBR Productions Inc