Networking is imperative; Golden Rule's? Indeed there is even for people who are networking.

Today's Tip – Networking is imperative; Golden Rule's? Indeed there is even for people who are networking. -

Want to know exactly what's in it for you, after all the numbers and all the thoughts and ideas and links, this week we even cited a source specifically pointing out why networking is important. To keep it simple though here is the one overriding principle for everything in sales, bookings, and even dating.

Golden Rule of Networking; People would rather deal with people they know, that they like and that they have a connection to.

What do you think of that? That’s why we constantly tell our clients that when having a conversation it's more about them then it is about you. When we are hiring someone to do work for us at BBR we go with people we know. If we don't know someone we ask our friends and contacts that we think would know someone, because we trust their judgment. If that doesn't work then we go on the internet looking. This is how the world works, accept it, embrace it and start living your life and building your business centered around that idea.

All this past week we have been talking about Networking and why it is vitally important to you regardless of what you do. Making connections with people is something we have been doing since childhood. Some of us are better at it than others, but you can learn. That's where practicing comes in. Don't think about networking with people and contact building as a chore because it isn't. You don't have to be a business to build contacts, you don't have to offer a service, you don't have to perform. You need to connect with people on a personal level so they place value on who you are, what you do is secondary to that. Let's be very clear, what you do is secondary to who you are. People are people and all people would rather deal with the familiar than the unfamiliar, so make yourself known to as many as you can and reap the benefits.

You have to give of yourself and in return others will give to you, just like the original Golden rule. We all know it, we learned about it as kids. Start using it, good luck, and thanks for reading!

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