Today's Tip – That has nothing to do with me – Marketing;

Most of the time you are working within your chosen profession. Pushing your name/product onto groups of people that have a lot in common with you. Or what you feel is in common with you. Try marketing outside your normal clique you will be surprised how many people you'll reach outside your familiar circles.

What do you mean It has nothing to do with you, of course it does. It has everything to do with you. Stop button holing yourself into thinking that Old people wont find your humor funny. Chances are they won't but they also won't hear you so invite the retired community to your next comedy show. Same thing with Bands. Old people wont like our music! How do you know? They can't hear most regular music so they would likely be happy to go to your show and experience music again.

Yes I know I'm picking on old people, Its ok though they can't read it anyway since they don’t own computers. Even if someone prints it out for them its still a lost cause since their tri-focals are three years out of date plus the cataracts. So don't worry about me worry about you, and expand your imagination when it comes to marketing yourself, your business and anything else.

Yes you should market to your peers and groups that would be sympathetic to you. At the same time you need to reach out to other groups and organizations. Let them decide if they like you or not don't make the choice for them, let them decide if they like you or not. Buttonholing yourself from fear of rejection is just silly.

So contact the Vets home, the old folks home, the insane asylum and anyplace else you can think of to help you get what you need. Exposure.

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