Marketing : Advertisement and Exposure

Today's Tip - Marketing : Advertisement and Exposure

Your “Triangle of Life” consists of 5 major sides. The 3 Needs of Success; Networking, Marketing, and Practice. Is one of those sides. Let's look at Marketing. The sole purpose of marketing is to bring awareness to your “Brand”. As you build a “voice” for your brand more people will connect to it. Once you figure out your brand it is now time to Market that brand. For learning purposes we'll break marketing down into two forms; Advertisement and Exposure.

“Advertisement” is compiled of Billboards, posters, even TV Ad's. Anything that is stationary where a stream of traffic flows pass. Your accumulated Fan base comes from the amount of people who walk pass your advertisement. Real Estate is important for Advertisement. More importantly, we mean location. Study your “Market”, where you want to grow your awareness. See what kind of traffic, foot or driven, flows pass your designated spot.

A more aggressive form of marketing is “Exposure”. You'll find this with shirts, stickers, fliers and even shopping bags. Getting your fan base to advertise for you is a very powerful tool. This is why products such as SAMSUNG have their brand on all their monitors. So when a person buys their product, they are marketing the brand. This is also done through handing out free promotional items, such as free shirts or stickers. Saturate your area with smart marketing.

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